How To Build And Maintain Generalisations brings a flood of light onto one of the least taught and poorly understood areas in NLP.

This skill goes way further than mere reframing; you’ll discover the underlying process behind how human beings wire up new learnings, how changes in behaviour are made to stick and how beliefs can last a lifetime.

At it’s core, how to build and maintain generalisations is concerned with:

How to get people stop doing something they are well practiced in and start doing start doing something else.

That something is the so called ‘problem behaviour’ or unwelcome thoughts.

The something else is the desirable outcome or new behavioral state.

Sure the NLP techniques work. Until they don’t. Then what do you do?

Not every technique is right for every outcome.

Nor is using the techniques the right intervention to be used at every problem level.

That’s why sometimes a technique works for a while; then the result seems to fall apart.

It’s because the client has a more powerful, pervasive generalisations in place.

A process that, perhaps you didn’t know you could root out, identify and change.

A level of sophistication that goes beyond traditional “apply this technique” NLP or fixed format coaching and training.

By learning how yourself or your client builds and maintains generalisations you are in the position to change lives, quicker, easier and more elegantly than ever before.

It’s what elite trainers and change agents do.

And best of all, it doesn’t look or sound like traditional NLP.

In case you don’t know Michael’s background. He has spent three decades coaching, training and consulting to world class companies, senior leaders, celebrities, athletes and top performers all around the world.

He’s a master trainer of NLP, DHE and Hypnosis and is one of Europe’s top executive coaches. He co-founded the largest NLP Training school in the world and for ten years he co-delivered NLP and hypnosis workshops with Dr. Bandler before creating the first ever Society of NLP Business NLP Practitioner and Master Practitioner certification courses.

His tools and techniques have been taught to tens of thousands of clients around the globe to help them live better lives.

In How To Build & Maintain Generalisations For Influence And Change, you are invited behind the curtain to discover secrets that elite change agents and master trainers know and use to be WILDLY successful with their clients.