Dan Kennedy – Inside the Mind of the Millionaire Maker 2021

Details

Name

Inside The Mind of The Millionaire Maker

Description

Wealth Creation: Peak inside the mind of Dan as he reveals his carefully tested, reliable and proven methods to get and keep people buying

Details

His faithful followers refer to him as the Millionaire Maker, and for good reason. Having worked with clients in over 156 businesses, industries, and professions, Dan Kennedy’s timeless wisdom on every aspect of business building, profit generation, and customer loyalty is encapsulated in this no-punches-pulled compilation.

Course topics include:

• How To Dramatically Increase Profits From Direct Mail
• Selling Beyond Price Resistance & Creating Exceptional Profits
• Increasing Response To All Advertising
• Strategies For “Iron Cage” Customer Retention And Increasing Total Customer Value and Referrals
• Getting Past Gatekeepers And Gaining Favorable Attention Of Decision Makers
• Factors That Control Closing Percentages In Face-To-Face Selling Or Response Percentages In Distance Selling

The course is delivered in a unique format, that includes six lessons of approximately 45 minutes, followed by Q&A. The question and answer session is extremely valuable as you’ll hear legendary marketers ask Dan questions specific to the application of the material just taught, so you’ll have a handle on implementation and “quick wins” to immediately put into practice.

Features

What You’ll Learn?

Upon completion of this training, you will be able to:

• Identify and qualify markets and mailing lists to maximize potential return.
• Describe the profile of the type of customer that you would like to attract.
• Create and utilize the existing purchasing biases in your current customers to increase likelihood of response.
• Learn methods to increase lifetime customer value and referral streams.
• Pricing strategies to place you preeminently in the marketplace.
• The 8 Items that have the greatest impact on the profitability of direct mail
• Choice of whom you target
• Create better margin in what is being sold
• Improving total customer value
• Making sure your message matches the market
• Exterior of the envelope
• Compelling readership when envelope is opened
• Creating Urgency
• Controlling Cost – Identify the 4 Chief Factors that control the prices you can command
• The attitude of the seller
• Commoditization vs. Specialization
• Avoid Price Comparisons
• Take-Away-Selling – The 7 Items That Have the Greatest Impact to increasing response to ALL advertising.
• Having something exciting, interesting, and compelling to say
• Targeting the media to the market
• The headline
• The Selection of the targeted media
• The physical appearance of the advertisement
• A clear call to action
• Frequency and reputation – 5 Chief Reasons why customers/patients/clients leave.
• Geographic relocation or Industry job change
• Genuine irrevocable dissatisfaction
• Boredom
• Perception of being ignored or taken for granted
• Legitimate superior value offered by the competition – 5 strategies to put an Iron Cage around Customers
• Membership
• Levels of Membership
• Frequency Rewards
• The loss of something important
• Continuity – 4 Strategies to build referrals
• Provide good products and services
• Asking for them
• Train customers to refer
• Give recognition to customers who refer – 3 Chief ways to getting past the gatekeeper
• Circumvent the gatekeeper
• Secure the gatekeepers cooperation
• Endorsement from a very recognizable name or company that’s familiar to the Gatekeeper – 6 Message Components of Business To Business Marketing
• Send a message that can’t be ignored
• Huge danger
• Huge opportunity
• Proof
• Relevant Bait
• Relevant influence of others
• A message that frees you from competitive bids
• Urgency – 8 Control factors that control closing percentages
• Quality of the selection of prospects
• How relevant and appropriate what you are selling is to the prospect you’ve chosen
• Pre-sales positioning
• The belief or disbelief that the prospect has about your assertions
• The prospects belief or disbelief in their own ability to use the product or service successfully
• The structure of the offer
• Ease of understanding
• Ease of buyine
• Reversal of risk elimination
• Unasked questions and objections answered – 5 Fundamental Closing Techniques
• Very clear call to action
• An assumptive summary
• The alternate sales close
• Urgency
• Making the assumptive and focusing on what happens next

Who Is It For?

This audio course is an incredible, all encompassing, business optimization blueprint for anyone currently marketing a product or service. It provides the strategies through Dan’s instruction, as well as showing the strategies applied through the Q and A opportunity. And the Q&A includes many industry luminaries so you’ll get to peek behind the curtain of multiple 7 figure businesses.

What You Get

• 6 sessions with Dan Kennedy
• 6 Q&A sessions immediately following each session
• Full transcription of the audios for reference
• 6 quick reference sheets that serve as roadmaps to drive implementation

Duration

This course includes 6 modules. The following times are approximate.

• Module 1, 1:17:52
• Module 2, 1:17:28
• Module 3, 1:19:03
• Module 4, 1:15:16
• Module 5, 1:10:27
• Module 6, 1:09:27

Category

Wealth Creation

Contents 12

• CD 1
• CD 2
• CD 3
• CD 4
• CD 5
• CD 6
• Increase Profits from Direct Mail
• Selling Beyond Price Resistance
• Increasing Responces to All Advertising
• Strategies for “Iron Cage” Customer Retention
• Get-Past Gatekeepers
• Controling Closing Percentages