The course approaches entrepreneurship as primarily a creative discipline and borrows from design thinking concepts, such as observing, developing a point of view, prototyping, and constant iteration, as a means of guiding you through the process of the entrepreneurial endeavor. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any creative field. Throughout the course, parallels will be drawn between musical creation and the entrepreneurial process, as a way of contrasting popular ideas of how to start and run a business.

By the end of the course, you will be able to:

• Identify the core characteristics of the entrepreneurial mindset
• Develop a mindset for observation and synthesis
• Understand basic concepts around market analysis and competitive landscaping
• Develop a methodology for how to solicit input from others about your startup plans
• Write a simple marketing plan, leveraging social media to enhance customer reach
• Put together an effective presentation for your business startup
• Understand the critical importance of people selection
• Write a culture plan
• Select the right attorney and understand basic legal considerations
• Understand basic finance
• Build the right networks
• Understand the inside obstacles threatening a startup

Syllabus

Lesson 1 The Entrepreneurial Mindset

Lesson 2 Learn to Observe: Balancing Left and Right Brain

Lesson 3 Developing Your Vision, Getting Input and Reducing

Lesson 4 Prototyping and Iterating

Lesson 5 Sizing Up Your Market and Competition

Lesson 6 Developing Your Brand, Marketing Message, and Plan

Lesson 7 Inbound Marketing and Social Media

Lesson 8 The Perfect Pitch: Presentation and Sales Essentials

Lesson 9 Building the Right Team and Culture

Lesson 10 Legal and Financial Aspects of Entrepreneurship

Lesson 11 The Art of Relationship Building

Lesson 12 The Inner Game of Entrepreneurship

Requirements

Prerequisites and Course-Specific Requirements 

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Delivery Method

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