Lorrie Morgan Ferrero – The She Factor Copywriting Bootcamp Fall 2014

From: Lorrie Morgan-Ferrero

Date: Monday 11:11 AM

Hi there,

We’re all one big global family now. And what used to work in sales for decades has shifted…DRAMATICALLY. Forget about the bullying, false promises and hype. That was the past.

Today consumers want connection and caring. (Hey, that applies to women AND men!) But how do you add that ingredient to your OWN marketing messages?

So many entrepreneurs I know freeze up at the thought of writing emotional direct response copy. I can’t blame them really. A lot of the copy I see on the Internet and in print is over-the-top, bordering on out-of-integrity. 

People I talk to HATE the long sales letters.

They HATE the hype-filled language.

They HATE feeling as if they have to pressure someone to buy.

I totally get it! But don’t throw the baby out with the bathwater! The truth is long-form sales letters have worked for some time now. Whether you present your copy in one traditional, long column or the more modern rendition of breaking your message up into a few tabs on a website, the foundation must be created first.

It’s easy when you have a SYSTEM.

Copy doesn’t have to be cold, impersonal, and pushy. AND it doesn’t have to be hard to write!

I’m Lorrie Morgan-Ferrero of Red Hot Copy, and I’m known for my fun and easy methods to write relationship-building copy that appeals particularly to women and heart-centered entrepreneurs (while NOT alienating men!)…

I’ve been teaching copywriting from novices to experts online since 2003. It’s a whole new world out there with fast-changing technology and super savvy consumers. And if you haven’t noticed, the market to reach has changed too.

It used to be that masculine, testosteronal driven marketing worked like gangbusters to sell, sell, sell. No more. That’s because it’s the WOMEN who make 85% of the buying decisions…across almost EVERY BRAND!

(Yes, even the ones you wouldn’t think of like sporting merchandise, motorcycles, SUVs, real estate, electronics, even handguns!) Women are leading the way with their wallets.

And women want to be treated differently! In fact they demand it or they simply go play in someone else’s sandbox.

Regardless of your gender, there are subtle, but CRITICAL differences between how men and women make their buying decisions…differences that can mean losing or gaining massively more sales.

In Case You Didn’t Think Of This…
Women Buy For Their Families, Friends & Households

It’s true! Women are very loyal customers once they’ve committed. But more than that…they are creating new loyal buyers in their own families and inner circles.

I remember wracking my brain one holiday season over what gift to get my husband (the man who has everything). I ended up dropping a huge wad of cash at the Harley Davidson motorcycle store (you know, the ultimate testosteronal boy toy).

Personally I don’t have any interest in ever driving my own Harley (though plenty of women love them). I’m fine with being chick hanging on the back.

Still, I’m a very good customer to them. Why? Because not only do they have things that make my man happy, but they have cute clothes for women (seriously).

Plus they have private trainings for women to teach them how to be a good driver & have fun on their motorcycles. (That means more sales!) Harley gets it! They know how to market to both men AND women.

And that’s the real trick, isn’t it? So many businesses ONLY market to men because they don’t see the bigger picture. Capiche? I’m here to tell you that can be a critical BLINDSPOT, causing you to hemorrhage cash!

Nothing against you guys, but if you STILL don’t consider the spending wallop women have on the economy, check out these stats…

• Women are burning up the keyboards with 58% of all total online spending (woo hoo!)
• Nearly half of women surveyed by Marketing to Moms Coalition in 2009 say that marketers don’t understand them.
• The average American woman is expected to EARN MORE than the average American male by 2028
• Women open more than 70% of all new businesses
• Even though many households are dual paycheck, women still spend 80% of both COMBINED incomes
• Girlfriends are golden and loyal – nearly 92% pass along information about deals or finds

Still need convincing?

• Women influence 91% of all home purchases…
• Women make 70% of all travel decisions…
• Women spend over $200 billion on new cars & maintenance each year… 

Clearly women are in the driver’s seat. (Ooh, I know…bad pun!) The truth is though that women are definitely a force in the global economy, and they like to be approached a little differently they have been by marketers.

With numbers like these, it’s time to focus on what SHE is interested in.

Wouldn’t knowing WHAT TO SAY and HOW TO SAY it in your marketing so you reach more women (and even more men) be useful to your business? Of course it would!

Now more than ever, there’s much more to marketing and communicating. It’s all about long-term relationships, not a “one night stand” kind of customer. And it pains me to see so many entrepreneurs make simple mistakes that are deadly to their profits. With that in mind, I’ve created a Video/Webinar workshop using the latest findings in marketing and communication. It’s called “The She Factor Copywriting Bootcamp.”

Does it work on women? You betcha!

Does it work on men too? Actually, it DOES!

This training is destined to be ground-breaking for your business. You don’t have to wade through reams of unnecessary copy to be effective. Now you can write powerful short-form copy that appeals to the women of the world who are juggling career, family, and health every day.

Let me show you ways to get your marketing message down to a sound byte you can duplicate in all of your copy so you naturally explain what you do and how you can help. No more stiff, wooden copy for you!

In this course you quickly understand:

• How to write using a formula that is effortless and easy (I confess. I follow a specific blueprint that has gotten my copy in the limelight in a relatively short period of time and I’m going to hand it all over to YOU);
• How beginners are able to compete with experts on a level playing field right away (when you have the right tools at your fingertips, you, too, can be a superstar);
• How a single tiny change to your sales letter can send your shopping cart into overdrive with new orders (better be sure you have called your merchant account before you launch your copy because you’re about to get a SPIKE in sales);
• How to get a repeatable result when you follow my method for writing a sales letter (I boiled the volumes of information overkill on this topic into the best of the best techniques you can apply right away);
• The truth behind what makes your copy “okay” versus what makes it sell like hotcakes to your target market (you may be shocked by some of the ugly secrets I’m giving up. I’ve seen it all, and I’m telling!)

As you can see, this is a powerful skill for turning your biz into a profit-churning machine. Wanna know a little more about what’s inside? Keep reading…