Ed Gandia – Writing Case Studies

Help Companies Tell Their Stories … Collect $125 – $300 an Hour.

Dear Writer,

It’s hard to resist a great story.

That’s why we love a good novel, movie or play. And why we’ll watch a classic film over and over again.

But tales do far more than entertain us. Neuroscientists have proven that stories can deeply influence our beliefs and decisions. Mainly because stories appeal to our emotions and our capacity for empathy.

Businesses have caught on to this in a BIG way. They understand the huge role stories play in their sales process. This explains why they’re willing to pay writers $1,250 – $2,000 to draft short stories for them.

I have the system down, so I can complete these projects in 5 – 8 hours. Which means I earn a cool $200 – $300 PER HOUR every time I write one.

That’s at least 2 to 4 times what the average journalist today earns on a story!

Best of all, clients need stories throughout the year. So it becomes a steady stream of work (I’ve written almost 50 of these for one client alone!).

And with the rapid growth of content-based marketing among B2B companies (companies that sell products and services to other companies) the demand for these pieces has never been higher.

Yet … very few copywriters know how to land these lucrative projects and tackle them efficiently.

Those who know what they’re doing command handsome fees. And their clients cling to them for dear life!

Help Companies Tell Their Success Stories

What are these lucrative projects?

I’m talking about case studies. (Or “success stories,” as they’re known in some industries.)

Case studies are short pieces that describe how a company or organization solved a challenge with a product or service — and what the results of solving that challenge were.

Unlike white papers — which are longer documents that define a business or technical problem and present a new or better solution to solve that problem — a case study is basically a short “before and after” story:

Simple, right?

Case studies can vary in length, but the sweet spot for these pieces is about 1 or 2 pages — or about 800 to 1,200 words long.

They’re, by far, some of the most lucrative AND in-demand copywriting projects in B2B. In fact, along with white papers and articles, case studies are one of the projects my clients request from me the most.

Are YOU Suited to Write Case Studies?

Now … case studies are not for everyone. So here’s what you should ask yourself before exploring this type of writing:

• Are you comfortable interviewing people to gather information?
• Do you prefer smaller and shorter writing projects to longer assignments?
• Would you enjoy writing short stories of how an organization overcame a business, process, or people-related challenge?
• Do you enjoying moving from project to project relatively quickly?
• Do you enjoy the challenge of taking a straightforward story and finding a “hook” or “angle” that would make it sing?

If you answered “yes” to most of these questions, then case studies could be your ticket to earning an executive-class income as a writer.

And if you’ve ever wanted to unleash the journalist in you — to dig for clues and facts that will help you craft a rich, colorful and compelling story — then case studies will give you a sense of fulfillment few other writing projects can offer.

Step-by-Step Formulas and Strategies

Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories is a comprehensive online program comprised of audio lessons, worksheets and video tutorials. It’s specifically designed to teach you everything you need to know to get started in the world of case study writing as quickly as possible (emphasis on “quickly”!).

There’s no fluff or complicated abstract ideas. Only specific, step-by-step formulas, strategies and frameworks — direct from someone who has made a solid six-figure income for the last five years writing case studies and similar pieces.

You’ll learn the best way to approach these projects. How to complete them faster. How to turn out powerful, persuasive stories your clients will love. How to market yourself effectively …

And how to command top fees for your work! In fact, you’ll learn how to start earning $125 – $200 an hour writing these pieces. After a few months of experience with my system, your hourly earnings can quickly shoot into the $200 – $300 range!

Just as important, I’ll walk you through every aspect of case study writing. I’ll strip away any fear you might have about these types of pieces (which can seem a bit intimidating at first). I’ll show you what’s behind that mysterious curtain and arm you with the confidence you need to go after them.

And once you land your first couple of case study projects, this online program will become a valuable reference guide you can turn to again and again for detailed tips and instructions.

Also, because each audio lesson is only 20 – 40 minutes long, going back to reference key material or to get a refresher on a specific topic is quick and easy.

Profit from My Mistakes

The formulas and strategies in this program took me years of hard work and trial and error to develop and refine. I’ve written a boatload of case studies. And I tried countless approaches before I came up with a system that made sense and was repeatable.

In other words, something you could easily follow to get these documents written better and faster.

So rest assured that you’re getting information that’s been tested and refined over and over again. Not a bunch of theory.

In fact, my case study writing skills is one of the biggest reasons my clients are so loyal. One sent me this note recently, which made me blush!

“Terrific job on this case study, Ed. You are truly an artiste – the ‘Picasso’ of case studies!”

Here’s the thing: once you become your clients’ “go-to” case study writer, they won’t want to work with anyone else. And you’ll often be the first person they approach about other lucrative projects such as white papers, articles for trade journals, web copy and many others.

It’s one of the best ways to get in the door with a client … and keep them for the long run.

The Guidance You Need to Become a Sought-After Case Study Writer

Now, as profitable as case studies are — and as fun as they are to write — you have to know how to approach and complete these projects. Otherwise they can really “run away” from you … fast!

It’s happened to me many times!

But with Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories you’ll have the guidance and step-by-step direction you’ll need to avoid these pitfalls and keep your projects moving.

I’ve carefully designed each module to give you the best and most practical information you’ll need at every stage of the process … and to keep you from making common (and costly!) mistakes.

Here’s What You’ll Get

Let’s take a quick “mini-tour” of these modules …