David Meckin – Naked Finance

DAVID MECKIN – NAKED FINANCE

Clearing away the technical issues surrounding financial managements, Naked Finance lays bare the practical basics needed to make sound financial decisions. By demonstrating methods for identifying financial objectives and outlining ways to control cost, sales, profit, and cash flow during long-term projects, Naked Finance can offer readers the foundation needed for a profitable business.

FROM PUBLISHERS WEEKLY

Meckin, an accountant and managing director at a financial consulting firm, adopts a tell them what you are going to say, say it, then summarize it in both words and pictures presentation style in this volume. While his simple approach may be too basic for managers or those with advanced financial literacy, newcomers to the subject will benefit from its nuts and bolts explanations. Meckin acknowledges that financial statements and the mechanisms behind them are plagued by technical jargon, which he aims to strip away. His friendly tone leads readers through explanations of such concepts as calculating profit, a dividend yield’s significance and the relationship between cash management and profit management, leaving nothing to interpretation. At heart the book is an introduction to accounting principles. As with Meckin’s labored metaphor comparing financial management to driving a car, the simplicity can at times be pedantic. Inclusion of the skeleton of the book’s outline—bare bones summaries are ghoulishly illustrated with skeletons—make it an easy skim.(Feb. 11)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

REVIEW

‘This is a highly recommended book: straightforward, easy to read, very clear concepts and content and very well explained.’ –Business Executive ‘An excellent Return on Investment! Covers the fundamentals and basic principles of finance in a clear and simplified way. Essential reading for the successful manager.’ –Robert King, Group HR Manager, Harvey Nichols ‘Nobody makes this subject more interesting and enjoyable to understand. If you want to be credible in any business conversation this book is an essential tool. You can try and pretend that understanding finance is not important to you, but actually it is essential in any business role. If you don’t know your asset turnover from your cash flow, read this now!’ –Fraser Longden, Director of Retail HR, B&Q ‘NAKED FINANCE combines many aspects that are not seen in books that introduce finance to managers. It is written by an outstanding practitioner, it has a high degree of sophistication which will not be perceived by the technically untrained reader, it outlines how managers can understand and use finance in their jobs, and it explains it all in a clear, witty and informative manner. It is a practical and reliable guide for managers in any type of business. All in all it is a stunning introduction to finance which should be part of every manager’s toolkit.’ –John Smullen, Senior Academic Advisor, University of Greenwich ‘A straightforward and easy to read book, with very clear concepts and content, extroadinarily well explained, great examples.’ –Fernando Pina, Stores Training Manager, Nike Europe ‘NAKED FINANCE takes readers on a painless (even fun) journey of financial management discovery, steering through a complex maze of financial management reports and jargon, truly stripping it down to the ‘bare bones’.’ –Audrey McLaren, Operations Director, Standard Life Assurance Germany ‘Here is a complex subject stripped to its bare essentials and delivered in an easily digestible format by a master of his brief. Over the years David Meckin has made the business of understanding finance interesting and fun for thousands of managers. This is an opportunity for everyone to benefit from his unique style – every business should have a copy to hand.’ –John Dean, Chief Executive, British Shops and Stores Association

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